What Do You Mean By The Term Marketing Myopia

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What Do You Mean By The Term Marketing Myopia

What is marketing myopia Marketing myopia is a term coined in 1960 by the late Harvard Business School marketing professor Theodore Levitt describing the common mistake of prioritizing short term goals over

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What Do You Mean Picayae

What Do You Mean Picayae

Marketing myopia is the tendency of businesses to define their market so narrowly as to miss opportunities for growth It is suggested that businesses will do better in the long term if they concentrate on improving the utility of a product or good rather than just trying to sell their products

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What Is Marketing Myopia Causes With Examples

What Is Marketing Myopia Causes With Examples

Some of the failure is likely attributable to the fact that many company leaders including executives have what s called marketing myopia a nearsighted focus on selling products and

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What Is Marketing Myopia Definition And Examples Feedough

What Is Marketing Myopia Definition And Examples Feedough

The phrase marketing myopia characterizes a company focused on getting fast results without considering long term implications or the actual needs of their customers Discover examples and causes of marketing myopia

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What is marketing myopia Marketing myopia is a term coined in 1960 by the late Harvard Business School marketing professor Theodore Levitt describing the common mistake of prioritizing short term goals over

Marketing myopia is the tendency of businesses to define their market so narrowly as to miss opportunities for growth It is suggested that businesses will do better in the long term if they concentrate on improving the utility of a product or good rather than just trying to sell their products